WALKERS ‘SNACK STASH’

64% of UK parents hide snacks from their greedy offspring…

So, in this fully integrated campaign we showed the extreme lengths to parents go to avoid sharing their favourite childhood snacks: Quavers, Wotsits and Monster Munch.

(Special thanks to Chris Balmond and Outsider for doing such a good job on the film)

COLIN FURZE ULTIMATE HIDING HACKS

As part of the campaign we challenged Colin Furze – the YouTube creator famous for his madcap inventions, and Peter Bleksley, the ex Scotland Yard detective to devise a series of ‘ultimate hiding hacks’ around the house.

BLUEPRINTS TO MAKE A HIDING HACK AT HOME

Finally we worked with Colin to create a blueprint for parents to make a hiding invention of their own at home. Thankfully it’s a lot less dangerous than Colin’s normal inventions.

NEXT…

We helped devise a super simple gamified version of the original ad, where we invited Walkers fanatics/nutters to spot as many hidden bags as they could in the time (and we hid extra sneaky ones in new places in post - how many can YOU spot! ;)

AND FINALLY..

….and completely nothing to do with us 😂Walkers entered our advert into ITV’s ‘The People’s Ad Break’ competition, where members of the public were invited to recreate their favourite ads and guess what…..it won!

Thank you James Family & Friends ☺️