MAKING WALKERS THE NATION’S FAVOURITE AGAIN

To launch the new Best Ever Cheese and Onion flavour we scoured the nation to find the Spice Girl’s #BestEverFan, during their huge comeback tour.

The fully 360, integrated campaign started with one simple tweet.

Spice Girl super fans sent their brave, beautiful, and downright bonkers entries in via Instagram and Twitter.

Huge influencers like Adam Craskall got involved. Gary Linkeker got involved.

We kitted out a Walkers branded cab to drive around London and audition superfans like Rylan Clarke on the spot.

It was frankly awe-inspiring to see how much they meant to SO many people.

Here are just some of the best ones.

Eventually, after 8 short days of reborn Spicemania, the winning Best Ever Fan was revealed to the UK in a trans-media first - the film being played simultaneously across all available AV formats including terrestrial TV, satellite, digital OOH and social channels. All at the same time, during the Britain's Got Talent final…

We also made a quick ad for the new baked product in the 30 mins we could catch with the girls.

No. 2 in The Drums most liked ads of 2019.
David reviews 5/5. Pick of the Day

Thank you SO much to Walkers, Fernando (for making it all happen), MJ Delaney (for doing such an incredible job), THE GIRLS (obs), the team at Merman, Mark Fairbanks, Anita, and everyone else at AMV who worked so hard to help get this out the door 🙏

MEANWHILE IN SECRET….

Someone illegally remixed Wannabe and released it as a 300 press minimal-techno white label.

Someone had to drop it off at record stores anonymously.

It sold out at Phonica Records three times over and was available at other stores around the country.

It went off at festivals up and down the UK and at Space Ibiza.

Someone rubbed a bit of chilli powder into the artwork we designed for it so when DJ’s handled it and touched their eyes it was quite literally SPICY 😂🌶*

Some single sided mystery here, as the artist known only as "PS" offers up nine minutes of "Sloppy Spice".
If you're wondering what that means in practice, it's a bouncy fusion of weighty sub-bass, beats that sit somewhere between Ed Banger and 4/4 UK garage, jumpy Breakbot synth stabs, bubbly nu-disco melodies and choice vocal samples from vintage Spice Girls records. While that may sound messy, the resultant track certainly isn't; instead, it sounds like a loose-limbed peak-time anthem in waiting for DJs who aren't afraid to drop cuts with recognizable vocal snippets.
In truth, there's not that much Spice Girls in there, just enough to raise a smile or two on the dancefloor.

It's rumoured to be Persie's music ? to be confirmed….

*that bit about the chilli is a straight up lie :) Everything else is true.