THE CHALLENGE:

Our challenge was to dispel outdated cliches and stigmas around cruising. We did this by creating a brand new 360 platform for P&O Cruises: Holiday like never before, showing holidaymakers having extraordinary ‘P&…Ohh moments’ where expectations were blown out the water and the penny finally dropped.

Thanks to director Adam Hashemi, Production company Arts + Sciences as well as the post-production company, Untold, the ad uses epic cinematic techniques included the use of 4K drone photography and a 50 camera time-slice rig, which created the slow motion ‘bullet time’ effect. These moments are all connected to whisk us from a tropical rainforest to P&O Cruises ship, via Caribbean beach and the glistening sea.