DIESEL ‘DAYS TO LIVE’
DIESEL TELLS YOU WHEN YOU'RE GOING TO DIE….
In order to make you live life more bravely, Diesel Timeframes accurately predict how long you have left to live: Diesel Days To Live. Our global pitch winning 360 campaign consisted of an interactive questionnaire, and was supported by TV, in-store and a mobile app that wakes you up each morning and reminds you you've got one day less.
Tech wise it feels quite dated now, but as an idea it’s probably our favourite in our portfolio. Big shout out to Anthony. Pulse. Ben and Henrik. Ben and Matt and everyone else who helped make this mind-fuck a reality ;)
CASE STUDY
30 TVC… keep scrolling down though please
30s TVC
here is a full walkthrough of the questions you had to answer to get your days to live. We wanted to take blood tests in-store, the client wouldn’t buy it who knows why 😂
FULL DEMO OF THE ONLINE EXPERIENCE (IT'S A BIT LONG)
DING DONG! YOU HAVE ONE DAY LESS TO LIVE
As part of the campaign our brilliant CD Martin came up with the idea of an alarm clock that would wake you up every morning and remind you you have one day less to live… freaky stuff. Download it if you want. or not . tick tock.
