The strategy behind Days 0% beer is ‘beer for doing’. They approached us to come up with some fun activations to help them promote this mindset. Here are some examples of stuff we made:

WARNING: THIS DRINK IS ALCOHOL FREE

Days is proudly 0.0%. But some people take issue with the concept of alcohol free beer. Here are some of our favourite negative comments left on their Facebook page.

In response to the comments we decided to warn the trolls of the benefits of 0.0% lager, a bit like the warning signs you see on cigarettes.

The limited edition run of bottles sold out immediately (with a production budget of £10)

VALENTINES DAY: BETTER SEX OR YOUR MONEY BACK

Alcohol impairs sexual performance. So our activation for valentines day was simple and backed up by some serious boffins: better sex or your money back.